Friday, March 4, 2011

Advertising on the Internet

I decided on talking about Sensa, a weight-loss system that was designed to work with your sense of smell to trigger "fullness." All you do is sprinkle this sort of powder on top of your food before you eat it, and it apparently makes you eat less.

To start off... Really? Just sprinkle some random concoction on your food and it will automatically make you feel full faster? Just like the full bar, which you eat half an hour before your meal itself, therefore making you eat less of your meal? Come on, people!

The website says that you don't need to do anything, just use this product and you will lose weight. I don't think this is valid or strong, though, because the studies that were done were clinical. There is no research to back it up, and the subjects were tested, but not in a controlled environment. And this "trigger" that makes you feel full faster is, in my honest opinion, just something to psychologically trick you into thinking so, therefore the fullness actually happens.

My little brother actually tried this product, and it didn't work. For all we know, it could just be a sign telling us just how much he really eats so it doesn't affect him. Another reason can be that he thought about trying it, but wasn't so hyped up about the powder helping him feel more satiated.

If I think, therefore I am.

1 comment:

  1. You definitely proved you understood the criteria for accepting or rejecting claims by demonstrating you know when to believe an online advertisement. Online advertisements are arguments in disguise that need more reasoning in order to believe. You used the personal experience of your brother to doubt this product. You also used other sources as another reason to not believe that this product works. Proven research would have been good supporting evidence. I personally agree with you in that this product is just another health scam. There are not miracle products or fast ways to lose weight. They are either unhealthy or they just don’t work.

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